RiotLoom
A premium editorial commerce system built for independent fashion labels—and hardened as a real Shopify Online Store 2.0 product, not a static concept.
Editorial polish had to survive real commerce.
Fashion themes often look polished in a single demo but break when merchants change imagery, copy length, catalog depth, or commerce settings. RiotLoom needed a distinctive visual identity while supporting the less glamorous states that make a theme dependable in production.
A complete theme system, built beyond the hero.
We created an original section system, responsive merchandising patterns, and fashion-specific defaults, then tested the theme across product, collection, search, cart, editorial, account, password, and error routes. The work combines brand direction, UX, Liquid architecture, accessibility, and release engineering.
What shipped
Strategy, design, theme engineering, QA, and release preparation handled as one connected product.
- 01Original Shopify Liquid theme system
- 02Responsive editorial art direction
- 03Product, collection, search, and cart UX
- 04Merchant-friendly sections and settings
- 05Accessibility and keyboard QA
- 06Theme packaging and submission evidence
One visual language across the shopping journey.
