Build a website brief before you compare proposals.
Turn an early idea into a practical scope covering the business goal, audience, platform, capabilities, budget, timeline, content, and definition of success. Nothing is submitted or stored.
Define the problem before choosing the platform.
A project brief is not a technical specification and it should not lock the solution prematurely. It gives a founder, business owner, and prospective web partner enough shared context to discuss tradeoffs, expose missing decisions, and compare proposals on the same scope.
Website project brief builder
0 of 8 core planning decisions captured
What a serious proposal should answer.
Send the same brief to every prospective partner. The responses become easier to compare because the important assumptions are visible.
- 01
What problem is being solved?
The proposal should connect design and technical decisions to the stated business outcome.
- 02
What is included at launch?
Pages, templates, states, integrations, content responsibilities, migration, and quality assurance need clear owners.
- 03
What can the business operate?
Ask what your team can publish, edit, measure, and maintain without developer intervention.
- 04
How will success be measured?
A launch date is not a business result. Define the lead, sales, publishing, discovery, or workflow improvement that matters.
- 05
What evidence supports the approach?
Inspect complete case studies, production routes, responsive behavior, and release checks—not only polished homepage images.
Use the brief to make a better buying decision.
Understand realistic scope and cost, review complete project evidence, or bring the finished brief into a no-pressure strategy conversation.
Before you send the brief.
Do I need to know which website platform to use?
No. Describe the business, audience, required workflows, content ownership, budget, and constraints first. A responsible recommendation can then compare Shopify, WordPress, a static site, or a custom application against those needs.
Should every feature be finalized before requesting a proposal?
No. Separate launch requirements from ideas that still need discovery. The proposal should explain which unknowns can be resolved during strategy and which materially affect cost, architecture, or timing.
Can I use this brief with another web designer or developer?
Yes. The tool is free and intentionally vendor-neutral. Using the same brief with every candidate makes scope, assumptions, evidence, ownership, and pricing easier to compare.